1. #RoadtoReggae

    With the 26th annual Bud Light Reggae Festival fast approaching, we thought it would be a good idea to spread the love and give away a few pairs of our Good Vibe Passes to the event. To enter, show us how you’re getting ready for #SLReggaefest, simply by posting a photo to Instagram that contains two things: 1) the Sugarloaf logo and, 2) the #RoadtoReggae hashtag in your caption. We’ll pick one winner at 3:30pm every day from now until April 9th! Good luck, and see you April 10-13!

     

  2. This weekend’s tag and topic is: #WHPloafers

    Sugarloafer (noun): A person who skis at Sugarloaf Mountain.

    Sugarloafers come in all sorts of shapes and sizes; some are young, some are old, some are first time visitors, some are lifetime locals. This weekend, we want you to show us who these Sugarloafers are. It can be someone in your family, your circle of friends, or anyone you know that loves being a part of the mountain. Perhaps its a collection of individuals that always makes your day here brighter! Show us some of the Sugarloafers out there by adding the #WHPloafers hashtag to your Twitter and Instagram photos.

    What is the Weekend Hashtag Project? Each weekend, we chose a topic and hashtag and challenge you Sugarloafers to go out and shoot, tag, and post a photo online. To add your photo to the mix, capture a photo of a Sugarloafer (or multiple!), add a #WHPloafers hashtag, and post it to Twitter or Instagram by Sunday evening. Simple! We’ll feature our favorite photos from each weekend on our various social media outlets as well as right here on Tumblr. 

     

  3. This weekend’s tag and topic is: #WHPgobig

    The Weekend Hashtag Project this weekend is for the park rats and thrill seekers that like to go big. The terrain park crew has been working hard to revamp some of our parks this past week, and we thought we’d show them how we like to play on their creations. You aren’t limited to going big in the parks though, you can send cliffs in bracket basin, or ski something steep - anything that makes you feel a rush of adrenaline. 

    What is the Weekend Hashtag Project? Each weekend, we chose a topic and hashtag and challenge you Sugarloafers to go out and shoot, tag, and post a photo online. To add your photo to the mix, capture a photo of your or your buddies going big, add a #WHPgobig hashtag, and post it to Twitter or Instagram by Sunday evening. Simple! We’ll feature our favorite photos from each weekend on our various social media outlets as well as right here on Tumblr.

    Send ‘er!

     

  4. Signs, signs, everywhere signs. Sugarloaf is filled with signs. Some are funny, some are serious, some are etched out of steel, and others are drawn by hand. 

    For this weekend’s Hashtag Project, we want to see your favorite signs. Snap a cool picture of a sign you love and tag it with #WHPLoafSigns. As always, we’ll grab the best ones and share them here and elsewhere when the weekend is done. 

    Happy shooting!

     

  5. Weekend Hashtag Project: #WHPloafPOV

    Thanks to all of you that submitted photos for this past weekend’s topic, #WHPloafPOV! We saw over 100 photos tagged on Instagram, many of which were unique perspectives of Sugarloaf, both on and off the slopes. Whether you were out for a stroll with your dog, adventuring in the Snowfields, or just riding a chairlift, each Sugarloafer that post had an awesome spin on the tag!

    For those of you who are not familiar with the #WHP concept: each weekend we provide a topic and hashtag to our social media followers. Their job is to go out, capture, and post photos to Twitter and Instagram while including the #WHP hashtag we provide. After the weekend, we go through and highlight our favorites throughout the week on our various social media pages, including right here on Tumblr.

    These were some of our favorite photos tagged with #WHPloafPOV on Instagram:

    Stay tuned for this coming weekend’s #WHP topic, and we look forward to seeing what you come up with this weekend!

     

  6. This weekend’s tag and topic is: #WHPloafpov

    Every Sugarloafer has their own unique perspective of things here at Sugarloaf. Whether it’s looking down a trail, your view from the lift, or that signature Carrabbasett Valley horizon, the Sugarloaf experience is different for every person. Your challenge for this weekend is to show us what the Loaf looks like from your eyes, by sharing your photos using the #WHPloafpov hashtag!

    What is the Weekend Hashtag Project? Each weekend, we chose a topic and hashtag and challenge you Sugarloafers to go out and shoot, tag, and post a photo online. To add your photo to the mix, capture a photo of your point of view at the Loaf, add a #WHPloafpov hashtag, and post it to Twitter or Instagram by Sunday evening. Simple! We’ll feature our favorite photos from each weekend on our various social media outlets as well as right here on Tumblr.

    Have fun and happy shooting!

     

  7. Weekend Hashtag Project: #WHPloafsticker

    Thanks to all of you that submitted photos for this past weekend’s topic, #WHPloafsticker! Your submissions came from far and wide - From the backcountry in British Columbia, all the way to the summit of Mt. Kilimanjaro! It’s great to see the love being spread and the stickers being posted in all sorts of cool places.

    For those of you who are not familiar with the #WHP concept: each weekend we provide a topic and hashtag to our social media followers. Their job is to go out, capture, and post photos to Twitter and Instagram while including the #WHP hashtag we provide. After the weekend, we go through and highlight our favorites throughout the week on our various social media pages, including right here on Tumblr.

    These were some of our favorite photos tagged with #WHPloafsticker on Instagram:

    Stay tuned for this coming weekend’s #WHP topic, and we look forward to seeing what you come up with this weekend!

     

  8. This week’s tag and topic is: #WHPloafsticker

    The legendary Sugarloaf sticker has become one of the most recognizable stickers seen plastered around your house, the resort, and even the world. The sticker reminds Sugarloafers of their home mountain, even when they may not be so close. This weekend, we’d like you to show us where you’ve seen the Sugarloaf sticker, either here at the resort or elsewhere on your travels.

    What is the Weekend Hashtag Project? Each weekend, we chose a topic and hashtag and challenge you Sugarloafers to go out and shoot, tag, and post a photo online. To add your photo to the mix, capture or upload a photo with the Sugarloaf sticker in it, add the #WHPloafsticker hashtag, and post it to Twitter or Instagram by Sunday evening. Simple! We’ll feature our favorite photos from each weekend on our various social media outlets as well as right here on Tumblr.

    Have fun and happy shooting!

     

  9. Weekend Hashtag Project: #WHPlovesnow

    Thanks to all of you that submitted photos for this past weekend’s topic, #WHPlovesnow! We enjoyed seeing what snow meant to you and how you enjoyed it. Most of all, we loved the 19 inches of fresh snow we received on Valentine’s Day and getting to share it with all of you Sugarloafers.

    For those of you who are not familiar with the #WHP concept: each weekend we provide a topic and hashtag to our social media followers. Their job is to go out, capture, and post photos to Twitter and Instagram while including the #WHP hashtag we provide. The pictures will be featured in our Blueroom and we will highlight our favorites throughout the week on our various social media pages, including right here on Tumblr.

    These were some of our favorite photos tagged with #WHPlovesnow on Instagram:

    Stay tuned for this coming weekend’s #WHP topic, and we look forward to seeing your photos during the next few days.

     

  10. It’s Friday, and you know what that means: A brand new #WHP challenge coming at you!

    This week’s tag and topic is: #WHPlovesnow

    With today being Valentine’s Day and 19 inches of new snow on the ground, we thought it would be a good idea to challenge you Sugarloafers to show us why you love snow. The fluffy, white, powdery goodness we enjoy every winter is undeniably beautiful, but what does it mean to you? How do you feel when you first start to see flakes beginning to fall? What’s your absolute favorite thing to do when you get a chance to play in it? Share your photos and thoughts with us using the #WHPlovesnow hashtag!

    What is the Weekend Hashtag Project? Each weekend, we chose a topic and hashtag and challenge you Sugarloafers to go out and shoot, tag, and post a photo online. To add your photo to the mix, capture a photo that fits this week’s theme, add the #WHPlovesnow hashtag, and post it to Twitter or Instagram by Sunday evening. Simple! We’ll feature our favorite photos from each weekend in our Blueroom as well as on our various social media outlets. 

    Have fun and happy shooting!